Wednesday 5 March 2008

Ashgrove Cheese Farm, Elizabeth Town


Had a specially guided tour of the Ashgrove Cheese production area last Wednesday which proved an interesting contrast to another specially guided tour of the Fonterra factory in Wynyard the next day.

Fonterra are a commercial, huge global company who are situated in areas of milk production around the world, so as to be near to the origins of their cheese and butter (they are the makers of Duck River butter, amongst other products) production. Their operation is carried out on gigantic scale in comparison to Ashgrove, which is a much smaller, sole-retail-outlet, family owned and operated business.

It was extremely interesting to see at first hand any commonalities, and then the things both did which emphasised their huge differences.

Obviously Ashgrove did everything on a much smaller scale, with the result being that they offer a much larger range of 'flavoured' cheeses, like their Wasabi, Bush Pepper, Lavender and Smoked, as well as the Wensleydale and Fetta and others.

The process of making these specialist cheeses, as well as the aging, storage, slicing and packing of all their cheeses is also the result of the company's coming of age. As our guide explained, they previously had a much less efficient way of dealing with their produce. I presume trial and error, time and an increased awareness by the public of their products has enabled them to move forward in such a big way.

Ashgrove have added to their product range with their own milk, now being sold at the farm shop in 500 ml, 1 litre and 2 litre containers. Ice cream will also be added soon.

These are natural additions for a dairy farm which uses only its own milk for production.

At Fonterra, we watched the giant 25 kg blocks of cheese being made, then packed, boxed and dealt with - all with not one human hand touching the product. It is all done in giant vats by machines, even down to the automated 'robot' picking up four 25 kg cartons at a time and placing them on a pallet, to be loaded onto a truck all ready to be transported off the premises.

Both are geared towards totally different markets and both obviously do very well.

The photo above is in the mixing area at Ashgrove, where they hand cut the coagulum into curds and whey, and manually turn the curds. It takes around six hours to turn the milk into curd for pressing into shape. Then it is left overnight in the moulds to press into shape. After that, it goes into storage till matured. The square tins you can see in the picture, lined with the blue 'wettexes', are the moulds they are pressed in.

The clean, green image Tasmania has value-adds to products like this. Dairy Tasmania tells me that however much dairy product Tassie can produce, there is a worldwide need for it and we will never have any problems selling it, so we need to produce as much as we can of this much sought after natural product.

Go get 'em Tassie!
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Posted on by Rita
8 comments

8 comments:

Anonymous said...

Good to see you enjoying your visit, Rita, but I was saddened by the fact the process happened ``thout one human hand touching the product''
What's the point of Arnie and Sarah Connor battling to save us from robots when the local farm has already capitulated?
Sir Tolpudddle Martyr.

Anonymous said...

That's without one human hand touching....'' Rita.
See, I'm human, not a robot.

Anonymous said...

Interesting Rita. A friend of mine recently hooked up with some visiting foodie heavyweights from OS who were dragged up to Ashgrove to watch the cheesemaking as part of a whirlwind tour.
When my friend explained that there were goats, cows & Sheeps milk cheeseries within a cooee of ech other down south they were all quite annoyed. It seems that the powers that be always drag these type visitor up to the 'usual suspects' that they feel best represent the industry here. However, being media savvy, these foodies really want to see the more cottagey type of operations that are getting the press in our glossy mags.
Brings me to my question: Who advises these Government people as to which are the best places to show off?

Anonymous said...

That adviser would be the all-mighty dollar! Someone has to pay to fly these types around the world.

Susannah said...

I recall visiting the Ashgrove cheese shop/factory at Elizabeth Town quite some time ago (early 1990s, if my aging memory can be relied upon). The person behind the counter was the cheesemaker herself, and she chatted about starting up the business and her cheesemaking training in the UK. I asked about whether they had received any support from government, but apparently they hadn't (at least at that stage) on the basis that Ashgrove was focussing on hard cheeses, and all the interest was in soft cheeses (camembert and brie style).

Someone clearly didn't pick a winner at that stage, so maybe they are now trying to catch up!

Rita said...

Damn good question Gobbler. I'll try and find out.

I have to say though - my experiences with our current Department of Economic Development (who are the government dept that organised that tour you mentioned) have been really top notch. They are a department who have a very fine and enlightened guy heading them up (Norm McIlfatrick). I don't know Norm personally. I know his work, and am in total awe at the way he manages to turn around places he heads, and make them function in extremely ethical ways. He was previously at Aurora, and has been at DED a few years now. I watch his work from afar and admire.

Given that DED must operate under quite specific government guidelines, they do a brilliant job, all things considered, I reckon.

Anonymous said...

In regards to government funding I believe you would be hard pressed to find any small/medium/large producers who have not received any boost.... you will find looking into the economic funding pot of grants tassie exceeds in the arts area but apparently looses some of it developing $$$ to other states because of the lack of applications... Is this why a certain southern 'island' cheese producer has made his chhese in victoria for the last 2/3 years (and has only now opened up his road side shop- shhhh this is not to be mentioned is it...only don't ever talk to the residents of that island, as they have nothing nice to say about that particular business using their isalnd name as promotion.. and maybe this is why they(government) head up north with these os delegates.. it is amazing the stuff we don't know about!

Rita said...

Hi Anon 14/5 11.48. I have followed up your comment with interest. I think you are talking about King Island Cheese? I had assumed it was Bruny Island Cheese you were referring to, and checked that out. They definitely make the cheese labelled Bruny Island Cheese on Bruny.
And yes, you're correct about King Island cheese not being made there, I'm reliably told.
I imagine the Islanders would be pretty pissed off about it being labelled as KI product when in fact it isn't.