Sunday, 29 April 2007

Educating Rita

OK guys. I've devoted a lot of thought to the 'service' matter, as written about in yesterdays post. I've thought about the various levels of customer service I've had over the years. I've thought about businesses I've worked in and owned, and the service they gave. I've thought about us humans in Hobart, and our perceptions, our lifestyles, our customs and habits. My belief is that all that, and more, contribute to either average, poor or excellent customer service.

I think (and I stand very much corrected here) that the service you receive anywhere reflects directly back to the owner or manager of the business and their character or personality. I am specifically talking about whoever has selected the staff.

I think it is the use of their own particular attitude/character/personality which they (obviously) use to select the staff they want to work in the business. By that I mean that the automatic projection of their morals etc kicks in when they interview for the job. So - if a business needs a staff member who can just jump in there and do the job they want doing, they'll hire the first person who comes along that shows willing or able to do the job (and looks good, and says they're honest etc etc).

The majority of small and medium sized business employers fall into that category.

Using that logic, a small-minded person will hire like-minded staff; a caring person will automatically suss out a potential employee with similar values. Being of the sort of character they are, the employer will find it most comfortable (and natural) to hire someone they can identify with, which is someone like themselves.

If you follow and agree with my logic, the only way to stamp out shoddy or crap service in Hobart is to have a vetting process not unlike the Application for Liquor License.

We will need a Board of SPECIALLY selected people to vet each application to have a hospitality business in Southern Tas. To be on the Board you have to justify yourself, not just be there for status. You will need referees who can speak truly and honestly about your credentials for this onerous job. They need to have been on the receiving end of your outstanding customer service.

If a new staff member is employed by a business previously vetted & OK'd by our Board, and their role encompasses hiring staff, the new person must be vetted by our Board before they can commence work. Failure to comply will result in a hefty fine for the business. No prisoners taken on this one. We are serious.

We want fabulous and outstanding service offered in all cafes, restaurants, takeaways, vineyards, souvenir shops etc. We want staff to CARE. We want empathetic staff. Staff who can put themselves in the shoes of that person in front of them. Staff who genuinely want to be at work, waiting on their allocation of tables, ensuring all their clients are as happy as they could be under those circumstances. Staff who don't have issues, or personal problems which they've bought along to work with them.

Yes - it IS a big ask. What isn't? It would be worth it though. Can you imagine a world where someone delivering crap service is the one who's out of synch with everyone else?

Quite frankly, I can't!
Posted on by Rita
2 comments

2 comments:

Anonymous said...

Keep hammering the service note Rita!
I read the Leo Schofield piece too...ouch.
PS.
Went back to Lotus Eaters on an open day (!) last week.

It was good. Busy lunchtime but the welcome was prompt and friendly.
Most tables were reserved and people were being turned away or fed takeaways!

Our cauliflower soup was spot on, with warm crusty bread and plenty butter. 10 out of 10.
The lamb pie and salads were okay. Pie crust a bit tough and it was lamb mince. I was expecting chunky lamb pieces.
6 out of 10.

The fettucine with mushrooms was good but needed something...dare I say a bit of Bok's bacon or ham, or some more parmesan, to lift it to the next level.
5 out of 10.

Overall experience....8 out of 10.
Boomerang factor (will we return).....10 out of 10.

PS Kicked along to Red Velvet to buy bread. It was busy too.
Ended up with bread, cakes and nougat!
On a jarring note, there was a bowl on the counter with a handwritten note saying Good Tippers Make Great Lovers. Tacky stuff.
The missus said it would make her NOT tip. (Am I a great lover or what!).
And the girl at the counter was about as welcoming as a deep-fried Mars bar at a Jenny Craig seminar.

Sir Grumpy.

Rita said...

Hi Sir Grunpy

Good to hear from you again. Glad you returned to Lotus Eaters. I was very interested in your food feedback. Sounds like even though you enjoyed your experience, the food might have been slightly below par that day?

Glad your overall rating was pretty high though.

I agree about the tacky tipping hint at Red Velvet and pleased it reflected well on your bedroom expertise!

Once again the old service chestnut too. Ah well... I'll keep pushing the envelope. Nothing ventured etc etc.